CRM Marketing Specialist

We are currently expanding our marketing department, and the CRM Marketing Specialist role is a new position in our team.

If you want to grow professionally while working on the most complex and popular products, and be part of a strong international team — we’d love to hear from you!

We are currently expanding our marketing department, and the CRM Marketing Specialist role is a new position in our team.

Your Future Responsibilities

• Develop strategies for trigger-based (user lifecycle) and marketing communications.
• Manage key communication channels: app push, email, messengers, SMS, web push.
• Launch regular and one-time CRM campaigns, track their effectiveness, segment users, and optimize performance of regular campaigns.
• Define key metrics for evaluating CRM communication effectiveness.
• Develop tools for managing CRM campaigns, closely working with the product tech team as a customer to improve functionality in the CRM system.
• Build and test hypotheses, segment databases, monitor and improve the performance of regular campaigns based on data and A/B test results.
• Monitor key performance indicators of direct marketing (OR, CR, opt-outs, spam, etc.).
• Closely collaborate with the analytics team to create custom user segments.
• Make data-driven decisions based on analytics.
• Develop and enrich the CRM database with additional data and parameters.

• 3+ years of experience in CRM marketing with an active base of 3M+ users across multi-platform B2C services (web + app). Ideally in classifieds or e-commerce.
• Experience in marketing automation: integrating platforms, implementing tools to increase conversions and improve user experience.
• Strong technical skills (you’ll need to dive deep into the technical aspects of push/email launches and system integrations).
• Analytical skills: the ability to assess effectiveness, run experiments, and conduct A/B testing.
• Bonus: Experience with external CRM tools (Customer.io, Iterable, Carrot quest, Mindbox, Pushwoosh, etc.).
• Experience implementing external CRM systems, close collaboration with the product team for CRM technical improvements.
• Proficient with web and mobile analytics tools: Google Analytics, Yandex.Metrica, Appsflyer, Adjust, or Appmetrica.
• Bonus: Knowledge of SQL (you can understand queries, ideally write your own).
• Data-driven approach (metrics analysis is key).
• Self-driven, proactive, ready to make decisions and take responsibility.
• Upper-intermediate English for communication with English-speaking marketers.
• Location: Outside of Russia and Belarus, with a timezone between GMT +1 and GMT +6.

• Remote work from almost anywhere in the world.
• Vacation: 28 days per year, 100% compensation for sick days.
• Benefits after the probation period: compensation for health insurance, fitness, English courses, telemedicine, psychotherapy sessions via YAsno service.
• Professional development funded by the company (courses, conferences, books).
• Bonuses for significant life events (wedding, birth of a child).
• Extra days off for those important events and your birthday.
• International team of great people who love what they do.
• Opportunity to implement new processes in the company, not just maintain the old ones.